Online presence

Finalising business card design

Final  logo.  It is done!
 - everyone is happy.

After much deliberation over weights, type selection, kerning
- everything.  This is the logo that we can all agree upon.  It looks
confident and strong- with tall pointed ascenders.  Whilst the 
levels at the bottom of the logo are all the same, giving it the 
grounded look we wanted to go for.  The difference in weighting 
reflects the difference in texture and colour in Stephs clothing.
The delicacy of GT Welsheim ultrathin encompasses her ethic-
simple, tailored, quality work.

       

Now for the business card.

The weighting is even on both sides because of the 
difference in stroke on the type.  This was an 
important aspect to keep because of the kind of 
designer and person she is.  Simple.  

Now, the quality of the print has to reflect her work.   

Embossing her logo and details would do her work
justice and reflect the quality of the process that has 
gone behind my work.

  
























To make the copper plate to emboss the original weights
of the logo were too thin.  So I had to print out a couple
of thickening variations in order to test once the plate
has been made up.  

Preliminary photoshoot

Shapes and all that,

We were able to construct a reasonably ghetto photoshoot
for preliminary images to show Mike in relation to art
direction for the title pages of the yearbook.


Together we took the images and Joe & Max post-shoot
edited and overlaid the type.

This gave us the opportunity to experiment with hues 
because of the colour stocks used for the initial shoot.

Edited image before type is overlayed

Mike was happy with the outcome and wanted us to carry 
on with the concept and visual direction.  He had two pieces
of criticism.  
1:  We needed to use more obvious shapes.  It was okay to be
obvious and alienating to be vague.
2:  We needed to add more depth.  Get in the photography 
studio and make it epic.  

PAPER CRAFT crafting paper

Although i wasnt involved in the initial scalpel pain,
 i then did my piece and it hurt.  But it created depth 
to our final shoot.  the more shapes, the more depth.

Defero Conscientia

Communicate knowledge, rewritten brief:

 TEACH HISTORY

Phrases I will work on, up and out with:

Typefaces to suit,

'FACTA NON VERBA', meaning 'deeds, not words'.

A very true little nugget of wisdom for everyone.  This is a 
short and snappy line that will initially attract peoples attention
which will then give me the opportunity to force some 
proper history into the audiences head.

 
A preliminary idea for EOYS- high impact work
that will engage the audience.  This brief is all about
what I and my practice are about.

Identity, change in direction

Logo mark, change in direction.

- from the crit it was clear that i needed to change
the logomark for Verbal Minds.  It needed more life to it.
Something that embodied the art and feeling behind
the written word.  This is all about the lyricism within
hip hop, traditionally written.

   There had been a lot of time put into
developing the logomark for this exhibition.
It was important for it to be natural and flow
from letterform to letterform without ligatures.


It was important for the V & the M to create a
more reflective look in order to maintain 
some form of iconic image.  It wouldn't work
if it looked too rough and unconsidered.      

     The 'e' on the left looks unconsidered 
     and shoddy.  Just by enlarging the counter
     whilst keeping the stroke the same makes
     it somewhat clearer.



  

Stock options & colour scheme

The colour scheme is supposed to be strong, confident, 
playful, youthful & wise.  The blue teal and solid grey
are supposed to represent the strength and confidence, 
whilst the burnt orange and mango yellow embody the
playful and youthful edge of the exhibition.  The peach
champagne is there to calm both the strength & youth.    

All stocks 150gsm uncoated.

 

Cormega

This coupling of typefaces and phrases is exactly what an 
audience who aren't used to or interested in Hip Hip will 
respond to.  The type is unoffensive and the wordmark is
powerful, reflecting the voice of hip hop, whilst still
retaining an accessible tone through the proud descenders.

Ticket mailer:

Small type for the front is too far away from what hip hop is.
The larger quote shows the force and want to be heard.  This
is a quote from a person- the type on the back can afford to 
be small because it is a commentary- indirect.