Thursday, 25 April 2013

Preliminary photoshoot

Shapes and all that,

We were able to construct a reasonably ghetto photoshoot
for preliminary images to show Mike in relation to art
direction for the title pages of the yearbook.


Together we took the images and Joe & Max post-shoot
edited and overlaid the type.















This gave us the opportunity to experiment with hues 
because of the colour stocks used for the initial shoot.


Edited image before type is overlayed

Mike was happy with the outcome and wanted us to carry 
on with the concept and visual direction.  He had two pieces
of criticism.  
1:  We needed to use more obvious shapes.  It was okay to be
obvious and alienating to be vague.
2:  We needed to add more depth.  Get in the photography 
studio and make it epic.