Final logo. It is done!
- everyone is happy.
After much deliberation over weights, type selection, kerning
- everything. This is the logo that we can all agree upon. It looks
confident and strong- with tall pointed ascenders. Whilst the
levels at the bottom of the logo are all the same, giving it the
grounded look we wanted to go for. The difference in weighting
reflects the difference in texture and colour in Stephs clothing.
The delicacy of GT Welsheim ultrathin encompasses her ethic-
simple, tailored, quality work.
Now for the business card.
The weighting is even on both sides because of the
difference in stroke on the type. This was an
important aspect to keep because of the kind of
designer and person she is. Simple.
Now, the quality of the print has to reflect her work.
Embossing her logo and details would do her work
justice and reflect the quality of the process that has
gone behind my work.
To make the copper plate to emboss the original weights
of the logo were too thin. So I had to print out a couple
of thickening variations in order to test once the plate
has been made up.