- from the crit it was clear that i needed to change
the logomark for Verbal Minds. It needed more life to it.
Something that embodied the art and feeling behind
the written word. This is all about the lyricism within
hip hop, traditionally written.
There had been a lot of time put into
developing the logomark for this exhibition.
It was important for it to be natural and flow
from letterform to letterform without ligatures.
It was important for the V & the M to create a
more reflective look in order to maintain
some form of iconic image. It wouldn't work
if it looked too rough and unconsidered.
and shoddy. Just by enlarging the counter
whilst keeping the stroke the same makes
it somewhat clearer.
