Lookbook, digital

Below is a pdf of the final spreads for Stephs lookbook.

She is happy with the outcome and the design is ready to be
signed off and sent to print.

The lookbook layout concept came from the general weighting
of the logo, emphasising the garments that Steph wanted the focus 
on, without compromising on how many items involved in
the lookbook.  Some images show off the garments more than others.
There are some images that look incredible, but seem to show
off the model more than the clothing, which is not the focus that 
the client wanted, so I devised a promotional piece of a6 postcards 
for people who are interest in the collection to take away to 
remember it by. 

Price listing

Type and Layout.

Above:  The type is too wide and not compact 
enough.  It doesn't reflect the tight design that
goes behind Stephs garments.  

Below: A few variations to see what exactly 
will work, given the chunkier, more confident
outline of type I want to achieve.

Because the '1.' is bold it is still clear when 

closer to the garment description.  The right 

image is tighter and clearer.

Below:  Kerning is a paint in the butthole.

But it is correct to do so.  Specifically, the

prices below look terrible with automatic 

kerning.  Below, below - the type is sorted.

Layout and placement.  Where do I typeset this information

in order to maintain congruency throughout?

Lasercutting

It was either vinyl or lasercutting wood for Steph's  
exhibition space, with regards to her logo.

The point is to utilise the space, whilst staying true 
to the collection and Stephs brand/identity.

The first space focuses moreso on Steph's work

as garments being worn, with a largescale image 

of one of her garments that were worn for the photoshoot.

Below the clothing and image are her portfolio, 

lookbooks and business cards.

The focus of the second space is to make it as

easy as possible for the viewer to see her clothing,

lookbook and collection all at once.  The idea is

that rather than the first being focused on the 

garments being worn, this space is showcasing 

Steph as a brand and fashion designer.

The navy vinyl has managed to run out so 

unfortunately I won't be able to experiment

with this medium.  However,  I plan to lasercut

3mm mdf, spray paint it white, then navy. 

Above is the file for lasercutting the exhibition

space.  Below is the thickness.  It depicts the

presence the logo will have against a flat vinyl design.

Lookbook, design

The begginings of lookbook designs.

- straight short-edged bind design & layout 

proposals.

The type detailing which outfit is which for the
index and pricing at the back was a little flat before I
changed the 'item' text the gill sans light and the number
to gill sans regular.  Mirroring the weighting of the logo 
and adding depth to the layout of the page.

Printing repeat pattern onto acetate in order to mock
up wrap around for the lookbook.  Again, as with the tissue
paper for  packaging, the outline of the pattern is more suited 
as it reflects the weighting of the logo and precision of 
the tailoring of her work.  

Taking the pattern from Stephs garments and aplying
it as a wraparound for her lookbook- adding depth to 
the design.  Giving it the youthful edge that the clothes
have, whilst retaining professionalism.

Packaging

An idea for packaging the clothing that could potentially work.

Firstly, Stephs universe print would work well as a repeat pattern
on tissue paper to house the clothing.

Samples of tissue paper to screenprint onto.
And below are the files I will be using to experiment with.

Lookbook

Here are the images for the collection from the shoot.  
Every one of them will be used for the lookbook.