Pulsate by Lily Jencks and Nathanael Dorent

Drawing inspiration from the mind-boggling images of 
Op Art and Gestalt psychology, the tiles are laid out in a 
zigzagging pattern that warps perspective at the back 
of the space.

"It's just a simple herringbone pattern," said Nathanael Dorent, 
"but we've applied it in three dimensions, to create something 
  really eye-popping".

The herringbone pattern is 
an arrangement of rectangles 
used for floor tilings and road 
pavement, so named for a 
fancied resemblance to the 
skeleton of a fish such as a herring.
The blocks can be rectangles or 
parallelograms. The block edge
length ratios are usually 2:1, and 
sometimes 3:1, but need not be 
even ratios.




A successfully innovative application of existing functional design
into a new and unconventional environment to give a fresh perspective.

Cartlidge Levene

Some more relevant work in relation to the context
brief.  These guys do a lot of environmental, spatial
and exhibition design work.  I'm liking this.


Cartlidge Levene

'Cartlidge Levene is a London based design 
studio acclaimed for its intelligent, creative
and beautifully crafted design.'


'we believe that effective design is achieved by 
building meaningful relationships with our clients'

Wayfinding and signage is an important area of
expertise for our studio. We have created 
successful wayfinding schemes for major museums, 
galleries, schools and sporting arenas and we have 
worked with some of the world’s leading architects 
to achieve integrated solutions.

Crafts Council

Japanese Jewellery exhibition

Tate Modern

The Tanks wayfinding & signage

Tate Modern

Visitor map & dispenser

City of London

Barbican Estate maps

Don't try and sound more clever than you are:

Lexical Expression is a silly name for the exhibition.
Sounds like it's trying to be too clever.  True- the
words reflect what it entails, however, the audience
should not be alienated.  And this is alienating.


New name   - Verbal Minds.

Brand it.

Colophon type brilliance have come up with this: 

In context:

Too open - kerning needs tightening in a lot of areas.

A coupling of:

Together, these two typefaces appear confident in personality 
and professionalism.  'CENTRAL Ave' is powerful and proud- 
specifically with its long stems in the letterform 'R', whilst 
'Helvetica Neue bold' brings an accessible and well known feel- 
which encourages an audience who perhaps might not trust 
the content.

So, for example

Spatial Exhibition design.

The general idea:

ssssss

ssssssssss

sss

Elements: exhibition design

- name name name I need to think of a name.

What's it all about? I need to refine an aull that:

Terrible illustration but you get the idea.