This coupling of typefaces and phrases is exactly what an
audience who aren't used to or interested in Hip Hip will
respond to. The type is unoffensive and the wordmark is
powerful, reflecting the voice of hip hop, whilst still
retaining an accessible tone through the proud descenders.
Ticket mailer:
Small type for the front is too far away from what hip hop is.
The larger quote shows the force and want to be heard. This
is a quote from a person- the type on the back can afford to
be small because it is a commentary- indirect.




