setting up

Document set up- ergonomically focussed.

A printed version to see how it will handle.  The pages
are sturdy and confident enough to stand alone as in my 
sketches.  The viewer only holds and reads one page at a 
time to keep their focus and remove noise (information
on another page).   

Large bottom margins in order for the reader to easily
hold the publication without their thumbs getting in the 
way of the type.  Large left margins in order for the
ringbind not to interfere with the type.  

Price listing

Type and Layout.

Above:  The type is too wide and not compact 
enough.  It doesn't reflect the tight design that
goes behind Stephs garments.  

Below: A few variations to see what exactly 
will work, given the chunkier, more confident
outline of type I want to achieve.

Because the '1.' is bold it is still clear when 

closer to the garment description.  The right 

image is tighter and clearer.

Below:  Kerning is a paint in the butthole.

But it is correct to do so.  Specifically, the

prices below look terrible with automatic 

kerning.  Below, below - the type is sorted.

Layout and placement.  Where do I typeset this information

in order to maintain congruency throughout?

Stock & ink options

The blue reads well against the desaturated stock.

Stock options

Outside in: Mango yellow 130gsm uncoated; GFSmith
Sky blue 180gsm uncoated, textured; Mint green 80gsm
uncoated; Peach Champagne 80gsm uncoated.

The reason for this colour scheme is because it is an
optimistic and disgestible one.  There are no offensive 
colours, nothing too boystrous.  They all work together
to create an engaging (mango yellow) yet accessible
publication (sky blue; mint green, peach champagne.)     

Lasercutting

It was either vinyl or lasercutting wood for Steph's  
exhibition space, with regards to her logo.

The point is to utilise the space, whilst staying true 
to the collection and Stephs brand/identity.

The first space focuses moreso on Steph's work

as garments being worn, with a largescale image 

of one of her garments that were worn for the photoshoot.

Below the clothing and image are her portfolio, 

lookbooks and business cards.

The focus of the second space is to make it as

easy as possible for the viewer to see her clothing,

lookbook and collection all at once.  The idea is

that rather than the first being focused on the 

garments being worn, this space is showcasing 

Steph as a brand and fashion designer.

The navy vinyl has managed to run out so 

unfortunately I won't be able to experiment

with this medium.  However,  I plan to lasercut

3mm mdf, spray paint it white, then navy. 

Above is the file for lasercutting the exhibition

space.  Below is the thickness.  It depicts the

presence the logo will have against a flat vinyl design.

Lookbook, design

The begginings of lookbook designs.

- straight short-edged bind design & layout 

proposals.

The type detailing which outfit is which for the
index and pricing at the back was a little flat before I
changed the 'item' text the gill sans light and the number
to gill sans regular.  Mirroring the weighting of the logo 
and adding depth to the layout of the page.

Printing repeat pattern onto acetate in order to mock
up wrap around for the lookbook.  Again, as with the tissue
paper for  packaging, the outline of the pattern is more suited 
as it reflects the weighting of the logo and precision of 
the tailoring of her work.  

Taking the pattern from Stephs garments and aplying
it as a wraparound for her lookbook- adding depth to 
the design.  Giving it the youthful edge that the clothes
have, whilst retaining professionalism.

Title pages.

Post editing.  Me and joe messed around with 

placement of type- depth etc for the title page.

IT HAD TO BE BOLD so as not to get lost in the 

shapes surrounding it.

Booklet design

Initial proof and design direction for the corresponding 

booklets to go alongside the posters.

Below, too boistrous- i've already engaged the viewer if

they're reading the publication.  I have the chance to 

be softer- look more educated.

This concept is supposed to encourage the reader to 
look through the publication to read the little nuggets 
of history knowledge. 3

OR EMBOSS with screen overlay??

Below, colour print test.  Surprisingly vivid colours,

true to digital work.  Images include cover for publication;

bookmark, invitation; and mailout.