Below is a pdf of the final spreads for Stephs lookbook.
She is happy with the outcome and the design is ready to be
signed off and sent to print.
The lookbook layout concept came from the general weighting
of the logo, emphasising the garments that Steph wanted the focus
on, without compromising on how many items involved in
the lookbook. Some images show off the garments more than others.
There are some images that look incredible, but seem to show
off the model more than the clothing, which is not the focus that
the client wanted, so I devised a promotional piece of a6 postcards
for people who are interest in the collection to take away to
remember it by.
