Lookbook, design

The begginings of lookbook designs.

- straight short-edged bind design & layout 

proposals.

The type detailing which outfit is which for the
index and pricing at the back was a little flat before I
changed the 'item' text the gill sans light and the number
to gill sans regular.  Mirroring the weighting of the logo 
and adding depth to the layout of the page.

Printing repeat pattern onto acetate in order to mock
up wrap around for the lookbook.  Again, as with the tissue
paper for  packaging, the outline of the pattern is more suited 
as it reflects the weighting of the logo and precision of 
the tailoring of her work.  

Taking the pattern from Stephs garments and aplying
it as a wraparound for her lookbook- adding depth to 
the design.  Giving it the youthful edge that the clothes
have, whilst retaining professionalism.