Context: Look Book; WHISTLES

WHISTLES       spring/summer 2013

Oh, things to do...

DFGA things to be getting on with for the yearbook and
Branding for clothing designer Stephanie Bamkin:

My plan is to have both of these lists done by tomorrow
afternoon.  Hopefully the act of writing a blog post 
about how I plan on getting some stuff done will aid
the getting of stuff done.  

Print process, product

TEAM have done it again, showcasing high quality print 

and colour processes.  A joy to look at- if only I could get 

a copy and touch it / / have a sniff.  White ink has been 

digitally printed onto the stock- something that is becoming 

more and more common nowadays, and I haven;t got bored

of it yet.

 - further emphasises the importance of the relationship between 

the printer, the designer in relation to the medium used: ink + stock.  

In this instance, you have to get the designer interested in the product 

you are selling over the end viewer.  Make the promotion appeal to 

the audience (designers / / graphic designers) / / this then means 

that the designers / / printers will work with this promotion in mind 

/ / put it forward to the client before other companies / / designed 

/ / printed / / distributed.  - reaches end viewer.  

Team digital printing guide
The Team digital printing guide, designed by Design Project combines our 

high quality digital print with a whole range of our in-house production 

processes. Advance demand has been extremely high, so request a copy 

now to make sure you don’t miss out on the highly unusual printed piece.
Printed on a range of substrates, including white gloss, grey uncoated and 

repositionable transparent film, the piece explores the new tactile possibilities 

that high-quality digital print can offer. It demonstrates process by using both 

full colour and digital white ink combined with foiling and duplexed stocks. 

The brochure is mailed in a personalised handmade printed envelope.
Source

Idea generation, Fashion Branding

There are three options Steph wanted me to explore 
for her branding.  

- Her initials
- Her full name
- A logo mark.

The logo mark is Stephs' least favourite of the options,
however until the idea generation process begins it is
impossible to know exactly what will or won't work.

It is clear from these initial sketches that Stephs full
name is just too long.  The idea of a wordmark that 
uses her full name, once written out looks too much
like a name, rather than a fashion designer.   

 

1.

2.

3.

Initially I worked with variations of the initials and name.  
Utilising different compositions to guide the eye.  
Once I had done this I saw how each of the wordmarks
had an obvious shape with distracting negative space.

With regards to Stephs' practice; her work is confident and
playful whilst holding an element of high-end -high street
fashion professionalism.

This just looks like an attempted tag.  A not very good one.
The letterforms are too skew and playful; they don't have
enough professionalism against the 'sk Bamkin' option. 
But I saw potential in the reductive approach.  Below, I 
attempted to straighten the letterforms:

 


The skew on the angle of the
first 'A' is more playful than that
of the confidently stood second 
blue of the wordmark.

Relevant typefaces,

- typefaces with visual attributes that relate to Stephs 

physical work and everyday practice:

  

1: The sharp angle on the  2:  3:  4:  

A little bit of messing 
about generated an 
intriguing visual... 
which is okay.  But it 
doesn't really mean anything.
 - not really my approach 
to idea generation. 

D&AD: Make your mark

What have I got and how do I intend to use it?

'Design to address 

existing problems 

and enrich lives'.

Rather than designing the identity for a new brand or 

product on the market, I aim to solve existing problems 
and make what we've got work; rather than creating new 
ones to rectify. There is too much in the world, a lot of it is 
crap anyway- why keep constantly adding to the quickly
mounting pile of design turd?  

Research, rectify and resolve.

Visual Relevance, Fashion, Steph

I am a poster and i am here

 High impact type posters

[ Design Mass ]

Book design for a book containing essays by three theoreticians who - 
during the Dutch Design Week - brainstormed and developed ideas 
about topics such as technology and aesthetics.
Essays by Florian Schneider (DE), Koert van Mensvoort (NL) and 
Koen Vermeir (BE).
Published by Onomatopee.

i.c.w. Jeremy Jansen