What have I got and how do I intend to use it?
'Design to address
existing problems
and enrich lives'.
Rather than designing the identity for a new brand or
product on the market, I aim to solve existing problems Rather than designing the identity for a new brand or
and make what we've got work; rather than creating new
ones to rectify. There is too much in the world, a lot of it is
crap anyway- why keep constantly adding to the quickly
mounting pile of design turd?
Research, rectify and resolve.