for her branding.
- Her initials
- Her full name
- A logo mark.
The logo mark is Stephs' least favourite of the options,
however until the idea generation process begins it is
impossible to know exactly what will or won't work.
It is clear from these initial sketches that Stephs full
name is just too long. The idea of a wordmark that
uses her full name, once written out looks too much
like a name, rather than a fashion designer.
 |
| 1. |
 |
| 2. |
 | ||
| 3. |
Initially I worked with variations of the initials and name.
Utilising different compositions to guide the eye.
Once I had done this I saw how each of the wordmarks
had an obvious shape with distracting negative space.
With regards to Stephs' practice; her work is confident and
playful whilst holding an element of high-end -high street
fashion professionalism.
This just looks like an attempted tag. A not very good one.
The letterforms are too skew and playful; they don't have
enough professionalism against the 'sk Bamkin' option.
But I saw potential in the reductive approach. Below, I
attempted to straighten the letterforms:
The skew on the angle of the
first 'A' is more playful than that
of the confidently stood second
blue of the wordmark.
Relevant typefaces,
- typefaces with visual attributes that relate to Stephs
physical work and everyday practice:
1: The sharp angle on the 2: 3: 4:
A little bit of messing
about generated an
intriguing visual...
which is okay. But it
doesn't really mean anything.
- not really my approach
to idea generation.