Sounds like it's trying to be too clever. True- the
words reflect what it entails, however, the audience
should not be alienated. And this is alienating.
New name - Verbal Minds.
Brand it.
Colophon type brilliance have come up with this:
In context:
Too open - kerning needs tightening in a lot of areas.
A coupling of:
Together, these two typefaces appear confident in personality
and professionalism. 'CENTRAL Ave' is powerful and proud-
specifically with its long stems in the letterform 'R', whilst
'Helvetica Neue bold' brings an accessible and well known feel-
which encourages an audience who perhaps might not trust
the content.
So, for example






