is much more optimistic- which means it has a wider
range of accessibility to the audience I am trying to
reach.
The second poster has more impact. Grabs the viewers
attention. The boarder also adds direction of the eye-
forcing them to focus in on the type.
A left allignment with powerful type creates a strong
message/statement. Whilst an italicised typeface such as
georgia that the audience will unconsciously recognise
is something more friendly- easing them into learning
the phrase. The latin powerful statement is to grab initial
attention, whilst the gentle georgia is there to ease the
viewer into successfully having received knowledge.