blunt way, sums up my practice and what I believe
in - what outcomes should present.
- a key element to my practice.
The English language was formed from many things,
most of all, Latin.
By making the phrase 'Communicate knowledge explore'
Latin, it creates a device that generates intrigue and will
hopefully allow me to talk about my practice and force
the audience to ask questions.
- a considered talking point.
With the audience in mind I need to consider that the
communication of knowledge has to be more direct and
more or less handed to them. A change of logo is needed.
Against GT Haptik, there has to be a type that hints toward
the existing social feeling of knowledge.
Georgia is the most accessible and friendly typeface of the
three. It is readable and reflects what we think of knowledge.
Also, the italic shows that it is a translation of the opposing
phrase, whilst the reduced tint of black puts the focus on
the latin phrasing.