A poignant example (in relation to my own practice)
of graphic design helping people to live better is
environmental and more importantly exhibition design.
The whole point of an exhibition is to educate through
experience and the communication of knowledge through
the environment that the receiver is in.
SCIENCE MUSEUM, 'Who am I?' (2010)
‘Who am I?’ is a permanent display at London’s Science Museum dedicated to genetics, identity and brain science. Originally opened in 2000, the gallery content was updated in 2010 in line with the latest advances in genetic research. The original design team was invited back to refurbish the gallery.
GTF’s new identity utilised a palette of pastel-coloured particles
and was applied to the gallery’s three central exhibits in association
with interactive developers AllofUs. The result was an interactive
entrance graphic; an interactive table where visitors answer questions
about their identity; and an enormous screen that displays the results.
and was applied to the gallery’s three central exhibits in association
with interactive developers AllofUs. The result was an interactive
entrance graphic; an interactive table where visitors answer questions
about their identity; and an enormous screen that displays the results.
The interpretation system for 14 object-rich showcases included case
introductions, object group texts, individual object labels and object
numbers. By using bespoke moulded silicon and anodised aluminium
components developed with product designer Jochem Faudet, the
snap-together system of interchangeable components allowed text
to be displayed on shelves, walls and rods at the most appropriate
angle for ease of reading.
introductions, object group texts, individual object labels and object
numbers. By using bespoke moulded silicon and anodised aluminium
components developed with product designer Jochem Faudet, the
snap-together system of interchangeable components allowed text
to be displayed on shelves, walls and rods at the most appropriate
angle for ease of reading.
Each case also featured an introductory text cast in black and clear silicon,
attached to the case glass with embedded magnets. The scale, position
and setting of text throughout had to comply with the museum’s stringent
access-for-all criteria and the Disability Discrimination Act.
attached to the case glass with embedded magnets. The scale, position
and setting of text throughout had to comply with the museum’s stringent
access-for-all criteria and the Disability Discrimination Act.
Blob Dylan, a silicon character, stood at the bottom of each case, putting
questions to younger visitors.The gallery also features interactive displays
housed in Casson Mann’s Bloid structures. Each Bloid’s title appeared in
recessed lights, following the contours of its surface.
questions to younger visitors.The gallery also features interactive displays
housed in Casson Mann’s Bloid structures. Each Bloid’s title appeared in
recessed lights, following the contours of its surface.
Exhibition design: Casson Mann.
Another exhibition design by Casson Mann:
'Between Past and Future: New Photography and Video from China'
Another exhibition design by Casson Mann:
'Between Past and Future: New Photography and Video from China'
