Bamkin Branding

Developments on my branding for fashion 
designer Steph Bamkin:

Wordmark designed with GT Walsheim Thin
by GrilliType because they are wonderful
at everything they do.

Relevance to Steph and her work.
As stated in the character description, Walsheim 

is a 'precise', yet 'friendly' typeface with open

bowls and confident stance this reflects her work.

Decided wordmark:

-      Change in collection and therefore change in colour scheme      -

Brilliant white & rich navy.

 - Below are some pattern samples from her work,

   along with some preliminary photography of

   finalised pieces.

Business cards:

Swing tags:

The rounded nature of these shapes does not 

reflect her practice, merely one garments pattern.

 Key elements to Steph's practice:

                                     -         QUALITY
                                               ACCESSIBLE
                                               CLEAN
                                               TAILORED
                                               SIMPLE
                                               WEARABLE
                                               EDGE.

                                       

Why Haptik?

Make the type as invisible as possible-  if it can be 

read with your eyes closed then take advantage of 

this possible experience through finishings:

Spot varnish and blind emboss would encourage the 

reader to interact with the piece- creating an experiential

design that initially engages and then forces knowledge.

Experiential type

GT Haptik is a Grotesque typeface with a very special 

characteristic: Its uppercase letters and numbers are 

optimized to be read blindfolded and by touching them. 

Because of that its glyphs are monoline and geometrical. 

Optical criteria become secondary. This gives the 

typeface a weird but also very charmful touch.

NARS branding

This delicate type is extremely strong and independent.  
How and why?  
This isn't nevessarily the look i'm going for within 
Stephs branding, however, it is the feeling I want to 
portray- alongside a youthful edge.

Generally, it seems, the more application of a logo the 
more upmarket the brand and product.  For example, 
applying a logo to cover the make-up within a make- up
box within a bag etc.

 

Diacritics... what arr they? And the latin derived alphabet.

Diacritics

Latin derived alphabet

The idea behind..

Tacit Knowledge.

'We know more than we can tell'
                                      Michael Polanyi



Relates back to the idea that tacit knowledge
teaches people through experience- to not 
only communicate through speech.  It is a 
much deeper process than this.


Tacit knowledge within design.  It creates 
another level of learning.  It is not enough to 
just place text on a page to teach people.
i.e.:




Small scale:
Print

Mid:
Museums / Exhibition

Large scale: 
Supergraphics

Pulsate by Lily Jencks and Nathanael Dorent

Drawing inspiration from the mind-boggling images of 
Op Art and Gestalt psychology, the tiles are laid out in a 
zigzagging pattern that warps perspective at the back 
of the space.

"It's just a simple herringbone pattern," said Nathanael Dorent, 
"but we've applied it in three dimensions, to create something 
  really eye-popping".

The herringbone pattern is 
an arrangement of rectangles 
used for floor tilings and road 
pavement, so named for a 
fancied resemblance to the 
skeleton of a fish such as a herring.
The blocks can be rectangles or 
parallelograms. The block edge
length ratios are usually 2:1, and 
sometimes 3:1, but need not be 
even ratios.




A successfully innovative application of existing functional design
into a new and unconventional environment to give a fresh perspective.